Reputation:
Reputation is the metric to determine the perception of your brand, based on the relationship between positive and negative comments.
Formula: It is calculated based on the positive reviews.
Positive/(Positive+Negative).
Mentions:
This metric presents the total volume of mentions to brands, unique products and unique campaigns identified by the platform.
Mentions per comment (MPC): It is the average product or brand mentions detected in the identified comments.
Authors:
This metric shows the volume of unique authors who publish an article, or participate commenting in an editorial or social media about the different brands or products that are monitored in the platform.
Active sources:
This metric shows the volume of unique sources (Web Sites, Blogs, Social Networks, etc.), in which mentions to brands or products were detected by the platform, in a given period of time.
Posts interactions:
This metric shows the average responses (comments) generated by post on Facebook.
